United Way's Focus on Basic Needs

United Way 211 Information and Referral Services


United Way 211 is an information and referral service to connect people in need with people who can help. Information and Referral Specialists have comprehensive knowledge in areas such as basic needs, physical and mental health, domestic violence services, child care, counseling, and mentoring. Our Information & Referral team maintains the Community Resource Guide and responds through 211 and 706.CAN.HELP phone line, e-mail, and social media inquiries. The top three requests for the Northwest Georgia area are utility, rent, and food assistance. Prior to the pandemic, the latest data showed that 4,600 households in the Northwest Georgia area were living paycheck-to-paycheck with no savings for an emergency. That’s 19% of the families living in Whitfield and Murray Counties. When the pandemic caused an economic shutdown, many faced financial instability, and the demand for emergency services soared. Families already living on the edge faced even greater obstacles to afford basic necessities. If you know someone who needs help, please have them call our three-digit number, 211 from a landline, AT&T, or Verizon cell phone, or 706.CAN.HELP from any phone type. Because of United Way’s 211 services, last year, over 4,000 individuals were connected with resources to meet their most immediate needs.


Basic Needs Strategic Guideline: 

  Reduce the long-term need for food, housing, and utility assistance through life skills education and financial counseling.

Thanks to your gift to United Way last year:

26,730 bed nights provided.

6,359 individuals were able to reduce their long-term need for food, housing, or utility assistance through life skills education and financial counseling.

Your gift will:

Provide shelter for families facing homelessness

Help those coping with disasters and house fires

Feed homebound elderly

Provide shelter and life skills for individuals rebuilding their lives after domestic abuse