The Basics

Every Child. Every Opportunity.

The Basics movement is built on a simple but powerful idea: when every adult supports every child with strong, everyday interactions, children can thrive, starting from birth. Grounded in early childhood development research, The Basics are five science-based principles that help parents and caregivers nurture social, emotional, and cognitive growth in children from birth to age five.

why it matters

During the first three years of life, 80% of brain development occurs. Yet, many families may not have access to the tools and information needed to make the most of this critical window. Without support, opportunities to build strong foundations in language, learning, and relationships can be missed.

united way's role

We work with local partners to share The Basics broadly, through schools, health providers, community centers, and other organizations, ensuring families have access to the guidance, tools, and encouragement they need. Together, we’re making a way for every caregiver to confidently support their child’s development, using simple, everyday moments.

The Basics Principles

Maximizing love and managing stress helps caregivers stay emotionally present with their children. Consistent, nurturing relationships and freedom from excessive stress promote children’s development and emotional wellbeing.

Click here to view tips!

Talking, singing, and pointing accelerate language development, which in turn accelerates children’s early learning and engagement with the surrounding world.

Click here to view tips!

Counting, grouping, and comparing lay the foundations for mathematical thinking, helping children make sense of the numbers and categories they encounter in the world.

Click here to view tips!

Exploring through movement and play encourages curiosity, exploration, and discovery, and supports the development of motor skills and a healthy body.

Click here to view tips!

Reading and discussing stories engages children in thinking and builds their knowledge, reasoning, and early literacy skills. 

Click here to view tips!

Learn and grow with your child. Receive two free text messages each week for children ages 0-5. 
Sign up here to start receiving messages! 

Contact Stephanie Hogshead to learn more about The Basics in Northwest Georgia.


Together, we’re helping every child build a 
strong start and a bright future.

Ready to make an Impact?