2025 Campaign Kickoff and Party in the Park!
Each September, United Way of Northwest Georgia kicks off our annual campaign with an evening of energy, celebration, and community spirit.
Hosted by our Campaign Co-Chairs and Campaign Cabinet, the kickoff is where we unveil our annual campaign goal and rally support for the year ahead.
In 2025, Campaign Co-Chairs Dave and Sara Pennington, alongside the Campaign Cabinet, announced our $4.155 million goal at Burr Park in downtown Dalton. The night featured the high-energy CEO Trike Race followed by a community party in the park with dinner and live entertainment.
This event was proudly presented by: Dorsett Industries and Engineered Floors.
Get a glimpse of the energy, excitement, and impact behind our annual Campaign Kickoff and CEO Trike Race.
Watch this video and take a ride through this thrilling event!
Thank You to Our 2025 Sponsors!
2025 Trike Race Champions
Dalton Utilities
2024 Trike Race Champions
Dorsett Industries
2023 Trike Race Champions
Dorsett Industries
Thank you for your interest!
Sponsorship opportunities for our 2026 Campaign Kickoff event will be available in January 2026.
$15,000 – Presenting
- Premier recognition as Presenting Sponsor on all event materials
- Exclusive branded tent space to engage attendees directly
- Lead logo placement on t-shirts, signage, and digital promotions
- Complimentary Trike Race Team entry
- Banner at the start line
- 25 food tickets for staff or guests
- Verbal recognition as the Presenting Sponsor throughout the event by the emcee
- Dedicated sponsor spotlight on social media, print, and email communication
- Logo featured on the Campaign Kickoff page of United Way’s website with top-tier placement
$10,000 – Champion
- Complimentary Trike Race Team entry
- Prominent logo placement on event signage and digital marketing
- Logo on event t-shirts
- 20 food tickets for staff/guests
- Branded tent space to engage attendees directly
- Featured social media spotlight, with custom messaging
- Verbal recognition throughout the event by the emcee
- Logo placement on the Campaign Kickoff webpage under Champion Sponsors
$5,000 – Pit Crew
- Complimentary Trike Race Team entry
- Logo displayed on event signage and digital marketing
- Logo on event t-shirts
- 15 food tickets for staff/guests
- Recognition on United Way’s social media channels
- Verbal recognition during the event
- Logo placement on the Campaign Kickoff webpage under Pit Crew Sponsors
$2,500 – Band
- Recognition as the Official Band Sponsor on signage near the performance area
- Logo featured on stage signage
- Verbal shoutout during band breaks
- Opportunity to meet the band or share branded promo items near the stage (approved by United Way)
- Recognition on social media
- Logo placement on the Campaign Kickoff webpage under the Band Sponsor
$1,000 – Finish Line
- Recognition as Official Finish Line Sponsor with banner at race finish
- Logo featured on the banner
- Verbal recognition during race commentary
- Recognition on social media channels
- Logo included on the Campaign Kickoff webpage under Finish Line Sponsors
$500 – Supporter
- Verbal recognition during the event
- Logo listed on event signage
- Recognition on United Way’s social media channels
- Logo included on the Campaign Kickoff webpage under Supporter Sponsors